Based on a brand new report, Canon is within the midst of an inner debate on whether or not or not it ought to convey an APS-C digital camera to its RF line. Since transferring to mirrorless, Canon has up to now separated its APS-C line (the EOS M sequence) from its full-frame choices (R sequence).
Canon Rumors reports that it was made conscious that Canon has been performing market analysis with “choose execs and others” to see if there may be precise demand for an APS-C RF-mount digital camera. Moreover, the report alleges that Canon already plans to let the EOS M cameras go in favor of a concentrate on the EOS R cameras, whether or not or not APS-C involves the mount.
Canon additionally apparently has “zero plans” to supply any RF-S lenses.
Based on a second Canon Rumors report, Canon is taking a look at three attainable APS-C digital camera designs with the names the R7, R8, and R9.
Whereas traditionally its flagship fashions just like the 5D sequence and now the R5 steal many of the highlight, most of Canon’s consumer base got here from its lower-end interchangeable cameras. Canon continued to make and promote the Insurgent SL sequence cameras — most lately the Canon SL3 which was launched in 2019 — as a result of the fashions have been so inexpensive and, in consequence, fashionable. However as DSLRs have fallen in reputation and have turn out to be much less of a moneymaker for any digital camera model, Canon has begun to concentrate on its higher-end fashions because it admits the market has become saturated.
As reported by Petapixel’s David Crewe earlier this 12 months, Canon was in a position to see some progress in its digital camera division due mainly to an increase in the average selling price per camera. These monetary realities clarify the corporate’s selection to maneuver in direction of a concentrate on full-frame mirrorless programs as a substitute of entry-level DSLRs. It may additionally clarify why the EOS M sequence has not seen a lot innovation in recent times.
The Canon EOS M50 Mark II, its most up-to-date EOS M digital camera announced at the end of 2020, sells for the precise same $600 as Canon’s entry-level SL3 DSLR. Provided that Canon has admitted that low-end cameras don’t contribute to its profitability as a lot as higher-end fashions do, Canon has loads of causes to desert the platform. In the meantime, Canon’s most cost-effective RF digital camera, the EOS RP, costs $1000 and not using a lens.
Canon might even see that unifying its APS-C and full-frame mounts makes a number of sense. Not solely is it a choice the corporate has made previously with its EF-mount DSLRs, however it will additionally encourage newcomers to the model to attempt higher-end glass that may very well be handled as an funding and would transfer with them to costlier digital camera our bodies once they have been able to improve.
One other issue Canon could also be contemplating is current competitors: each Sony and Fujifilm have achieved extraordinarily effectively within the APS-C market, leaving little room for Canon to muscle its method in with out vital further funding — its tepid EOS M technique hasn’t been sufficient to significantly problem both Fujifilm or Sony. Nikon has tried its hand at a Z-mount APS-C digital camera, nevertheless it isn’t clear how effectively the Z50 is promoting. That stated, its retro-styled APS-C Z fc does appear quite popular ahead of its release. Canon could also be taking a look at Nikon to see the way it does in APS-C over the following 12 months earlier than figuring out its subsequent transfer.
Canon’s normal lack of consideration in direction of the EOS M line in recent times does appear to point that the corporate isn’t set on persevering with to stick with it, and the variety of benefits to transferring its full line of cameras to at least one mount are quite a few. It stays to be seen if Canon thinks creating an RF APS-C digital camera and trying emigrate its EOS M consumer base to it’s value the price and related dangers, nevertheless.