In accordance with a brand new report, Canon is within the midst of an inner debate on whether or not or not it ought to carry an APS-C digicam to its RF line. Since shifting to mirrorless, Canon has to date separated its APS-C line (the EOS M collection) from its full-frame choices (R collection).
Canon Rumors reports that it was made conscious that Canon has been performing market analysis with “choose professionals and others” to see if there’s precise demand for an APS-C RF-mount digicam. Moreover, the report alleges that Canon already plans to let the EOS M cameras go in favor of a give attention to the EOS R cameras, whether or not or not APS-C involves the mount.
Canon additionally apparently has “zero plans” to provide any RF-S lenses.
In accordance with a second Canon Rumors report, Canon is taking a look at three doable APS-C digicam designs with the names the R7, R8, and R9.
Whereas traditionally its flagship fashions just like the 5D collection and now the R5 steal many of the highlight, most of Canon’s person base got here from its lower-end interchangeable cameras. Canon continued to make and promote the Insurgent SL collection cameras — most just lately the Canon SL3 which was launched in 2019 — as a result of the fashions have been so reasonably priced and, consequently, fashionable. However as DSLRs have fallen in recognition and have change into much less of a moneymaker for any digicam model, Canon has begun to give attention to its higher-end fashions because it admits the market has become saturated.
As reported by Petapixel’s David Crewe earlier this 12 months, Canon was capable of see some development in its digicam division due mainly to an increase in the average selling price per camera. These monetary realities clarify the corporate’s alternative to maneuver in direction of a give attention to full-frame mirrorless programs as a substitute of entry-level DSLRs. It might additionally clarify why the EOS M collection has not seen a lot innovation lately.
The Canon EOS M50 Mark II, its most up-to-date EOS M digicam announced at the end of 2020, sells for the precise same $600 as Canon’s entry-level SL3 DSLR. On condition that Canon has admitted that low-end cameras don’t contribute to its profitability as a lot as higher-end fashions do, Canon has loads of causes to desert the platform. In the meantime, Canon’s least expensive RF digicam, the EOS RP, costs $1000 and not using a lens.
Canon may even see that unifying its APS-C and full-frame mounts makes plenty of sense. Not solely is it a choice the corporate has made up to now with its EF-mount DSLRs, however it will additionally encourage newcomers to the model to strive higher-end glass that might be handled as an funding and would transfer with them to costlier digicam our bodies after they have been able to improve.
One other issue Canon could also be contemplating is current competitors: each Sony and Fujifilm have carried out extraordinarily properly within the APS-C market, leaving little room for Canon to muscle its manner in with out important extra funding — its tepid EOS M technique hasn’t been sufficient to significantly problem both Fujifilm or Sony. Nikon has tried its hand at a Z-mount APS-C digicam, nevertheless it isn’t clear how properly the Z50 is promoting. That stated, its retro-styled APS-C Z fc does appear quite popular ahead of its release. Canon could also be taking a look at Nikon to see the way it does in APS-C over the subsequent 12 months earlier than figuring out its subsequent transfer.
Canon’s common lack of consideration in direction of the EOS M line lately does appear to point that the corporate isn’t set on persevering with to stick with it, and the variety of benefits to shifting its full line of cameras to at least one mount are quite a few. It stays to be seen if Canon thinks growing an RF APS-C digicam and trying emigrate its EOS M person base to it’s value the fee and related dangers, nonetheless.