Fujifilm has discontinued the Pro 400H film in both 35mm and 120 formats, citing the challenges associated with producing this particularly unique film.
Announced on its website, the company cites the unusual fourth layer coating that makes the film challenging and expensive to produce.
FUJIFILM PRO 400H film is a unique product that is coated with a fourth layer – requiring specialized raw materials and chemicals. As it has become increasingly difficult to procure the raw materials needed to produce PRO 400H, we regret to inform you that after careful consideration, Fujifilm has made the difficult business decision to discontinue PRO 400H.
Fujifilm notes that this discontinuation will only affect the 135 PRO 400H EC NP 36EX 1 and 120 PRO 400 H EP EC 12EX NP 5 which are its color films. Fujifilm says it will continue to produce and sell its consumer color negative, color reversal, and black-and-white film stocks.
The Pro 400H 135 ceased sale and production immediately, and the company says that it will no longer be available. The Pro 400H 120 film is estimated to last until the end of the year based on current demand, but this does not take into consideration any increase in demand that will stem from fans choosing to stock up on the film before it runs out.