Fujifilm’s New Fujicolor 200 Seems to be Kodak Gold 200 in Disguise

Fujicolor 200 looks like Kodak Gold 200

Fujifilm launched a new Fujicolor 200 film in December, however astute movie followers observed one thing uncommon concerning the curves diagram in its datasheet: specifically that it appeared awfully acquainted to Kodak Gold 200.

The Fujifilm Fujicolor 200 that was initially launched in 2019 has a very totally different specification than this new model that was just launched in December of 2021. The packaging has additionally been modified.

Fujifilm Fujicolor 200 Old versus new packaging
Left: Earlier Fujicolor 200 packaging. Proper: New Fujicolor 200 packaging as of December, 2021.

As noticed by the Analog Reddit community, a comparability between the brand new specification sheet for the December 2021 relaese of Fujicolor 200 and Kodak Gold 200 reveals that the spectral sensitivity curves for every are remarkably related:

Left: Fujicolor 200, December 2021. Proper: Kodak Gold 200.

Beneath is the spectral sensitivity curve for the Fujicolor 200 produced previous to December of 2021:

Pre 2021 Fujicolor 200

When reached for remark, Fujifilm tells PetaPixel that it not solely modified the packaging to enchantment to a youthful viewers however admits that it really works with companions to provide its merchandise, which definitely makes it potential that the 2 movies are one and the identical. That stated, the corporate didn’t straight reply to the request for affirmation of this.

Beneath is Fujifilm’s full assertion to PetaPixel:

With the welcome shift in market demand for colour movie pushed by youthful generations (i.e., GenZ/Millennials) discovering, and revitalizing movie images, Fujifilm is happy to have launched in December 2021 the up to date launch of “FUJIFILM 200” (ISO200 colour movie) in single roll and three packs.

To deal with the brand new audience for client movie, Fujifilm has up to date the packaging of the movie to enchantment to the Gen Z/Millennial viewers. The brand new product packaging contains associates celebrating and having enjoyable – conditions to make use of movie to seize the on a regular basis moments.

Fujifilm works with a pool of valued companions around the globe as a part of the manufacturing course of to make sure we are able to proceed to ship high-quality imaging merchandise to please clients.

Fujifilm is happy to proceed the legacy of analog images and movie so all generations can expertise the enjoyment of images.

As famous by Kosmofoto, Fujifilm has struggled to fulfill market demand for colour adverse movie because the medium has ballooned in reputation during the last a number of years, which have been exacerbated by the availability shortages which were caused by the coronavirus pandemic. Fujifilm even stopped production of film on the onset of the pandemic, however stayed dedicated to promoting movie.

Fujifilm’s new CEO has publicly said he intends to remain within the digicam house, but additionally has allotted important firm assets into healthcare. In June of 2021, Fujifilm invested $850 million into its biotechnologies division and on July 1 it closed its large Greenwood, South Carolina manufacturing facility that was primarily answerable for a spread of printing plates, inks, papers, and disposable cameras.

The brand new Fujifilm Fujicolor 200 is presently obtainable in single packs for $7 and three-packs for $19.

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