Hasselblad 907X Evaluation: Lovely Images, Irritating Expertise

Regardless of plenty of beautiful decision and a good looking strong metallic design, the $6,400 Hasselblad 907X 50c is just not with out its issues. It lacks a standard viewfinder and has noticeably gradual autofocus.

It’s a system that took a good bit of apply to get used to, however when you handle to determine the digital camera’s quirks, you’re certain to fall in love with the pictures you create with it. It’s up for debate if that effort is price it in the long run, as as a lot because the 907X will get proper, irritating design limitations maintain it again from actually spreading its wings.


Hasselblad’s newest medium format digital system is just not solely a throwback to the traditional trying movie methods of the businesses early days, but in addition a good looking metallic 50-megapixel field that may function as each a standalone digital system or as a digital again for traditional Hasselblad V-System cameras that have been made out of 1957 and past. Whereas it’s barely smaller than the opposite medium format our bodies that the corporate has made prior to now, it’s nonetheless jam-packed with each characteristic you might have come to anticipate from the Hasselblad title.

One of many first stuff you’ll discover about this method is the dearth of a “conventional” viewfinder — digital or optical — constructed into the digital camera. That mentioned, there’s an non-obligatory optical viewfinder for $499 you could mount onto the system that has a reasonably huge subject of view and is detailed with markings for the XCD 21,30, and 45mm lenses to offer you some thought on your picture framing. It’s undoubtedly a neat-looking addition that provides a contact of aptitude to the system, however I didn’t discover a lot use for it personally, even when capturing open air in vivid mild. In actual fact, capturing in vivid mild, basically, is hard with this digital camera.

In the event you’ve by no means shot with a top-down system earlier than, the primary few hours utilizing this method can really feel a tad awkward since it’s important to have a look at the rear contact display screen show by holding it at eye degree, or profiting from flipping the display screen out a full 90 levels to offer you a bit of extra flexibility with positioning. Fortunately, I’ve been capturing with an outdated Twin Lens Reflex (TLR) system for just a few years so the transition wasn’t arduous to get used to. You may shoot this method utilizing a shutter button positioned on the underside nook of the digital camera very like conventional movie methods, or by mounting an non-obligatory grip ($729) that gives you with 4 further button, two dials, and a small joystick for extra handbook management over the system. Personally, I most well-liked utilizing the grip to shoot because it allowed for a lot sooner and simpler setting modifications.

The battery and twin SD reminiscence card slots are discovered on the precise aspect of the digital camera behind a “hidden” USB-C port on the left-hand aspect that’s used to tether or cost the system. Underneath the contact show, there are a collection of ports hidden below a rubber door that features connections for headphones, mic, and flash ports. It’s price noting that whereas all of those connections and slots are hidden, there are zero claims of climate sealing anyplace on the product pages for this method. So when you plan on taking the 907X out in any kind of non-perfect climate, accomplish that at your individual threat.

General Efficiency

If in case you have ever used conventional TLR methods or any of the traditional Hasselblad movie cameras, utilizing the 907X will really feel fairly acquainted. If not, then it’s undoubtedly going to shake issues up and go away you with a little bit of a studying curve to determine, particularly when you decide to make use of the digital camera with none of the non-obligatory equipment for added performance.

With out the grip, you’ll discover there’s just one dial on the system that encompasses the shutter button on the entrance of the digital camera. By default, this may alter the f-stop, however holding the small button on the other aspect of the digital camera down whereas spinning this dial will alter your shutter velocity. All different controls like ISO and capturing modes are solely accessible by way of the touchscreen show on the again of the system. That’s not one thing that everybody will like, however the good factor is the contact display screen is extremely responsive and easy which makes even zooming in on picture previews and transferring ahead/backward an absolute breeze.

The menu system on the 907X is definitely fairly refreshing. In comparison with methods like Sony and even Nikon, the Hasselblad 907X menu is extremely simplistic and straightforward to make use of. There are 5 buttons under the three.2-inch contact display screen with virtually each perform you want entry to accessible by the contact capabilities. The menu is totally customizable letting you place your “favorites” within the order you’d want.

One other characteristic price protecting on this part is the Phocus 2 app for cellular units. Connecting this method is extremely simple and permits for some very helpful digital camera controls when you determine to shoot it remotely. In the event you set it up, you too can obtain full-size JPEGs proper to your telephone or cellular system for quick consumer or social sharing.

There’s lots of good issues packed into this medium format system, however it’s price mentioning that battery life is just not a type of issues.

It’s under no circumstances the worst I’ve skilled and since many digital camera producers are in a position to provide all-day life in batteries a lot smaller in dimension, I hoped for even just a bit extra out of them. In the true working world, I’d suggest having at least two spare batteries with you so that you’d not have to fret a few full day of capturing. This could allow you to preserve a rotation of charged batteries going when you’re not ready to plug the digital camera right into a USB-C energy supply whereas on set.

The 907X may also shoot video. Nevertheless, there is no such thing as a stabilization accessible and the max decision for video is 2.7K at 29.97fps which crops the picture to 16:9. This crop was shocking to me given the native 4:3 ratio of the system for stills however, regardless of these not-so-impressive video specs, the unbelievable colours you get out of your stills additionally apply to your video. Simply be sure you have issues locked down on a tripod and pre-focused earlier than you begin capturing as even mild jostling of the digital camera is extraordinarily noticeable within the footage.

Picture High quality And Dynamic Vary

The picture high quality is the place issues actually stood out for me and my testing. The 907X system with the CFV II 50C is able to capturing 50MP photographs at 8272 x 6200 pixels, which is considerably bigger than an ordinary full-frame system however the sensor isn’t precisely new — It’s the identical sensor because the X1D launched in 2018.

Even with out a model new sensor, there’s simply one thing concerning the colours that come out of this rig which can be jaw-dropping. I’ve labored with lots of methods through the years and there’s simply one thing concerning the shade you get out of the Hasselblad methods that I like. Possibly it boils down to non-public enhancing type, however the picture colours are virtually precisely the place I need them straight out of the digital camera, and I discover they require only a few changes.

The Hasselblad 907X has 14 stops of dynamic vary accessible. Whereas this was unbelievable at one level, it isn’t something loopy anymore. Nevertheless, what I discovered is the 907X will go away you with an unbelievable quantity of element in these recovered highlights and shadows to a level that I really feel exceeds expectations for these coming from full-frame or smaller.

Whereas the digital camera can shoot from ISO 100 to ISO 25,600, there’s a very noticeable grain current when you hit that ISO 6400 mark. It isn’t “dangerous” because it actually jogs my memory of capturing on movie, however bear in mind that the low-lit pictures could have noise in them that could be very seen.

Highlights and shadow recovered
Highlights and Shadows recovered by 100%


When you get snug with the intricacies of the system, you’re certain to note the primary main “flaw” on this digital camera and that’s simply how gradual and noisy the autofocus is. The 907X with the CFV II 50C again will certainly power you to vary the best way you shoot. In a bizarre manner, it’s sort of like leaping again to movie capturing after years of digital-only.

Not like a few of the different latest cameras I’ve been testing which have made velocity and burst capturing a major characteristic, the Hasselblad makes you decelerate, cease, and actually admire what you’re placing into the picture. Clearly, this method isn’t geared toward motion shooters since it’s important to body, alter the ISO, shutter, aperture, after which alter the main target earlier than snapping the ultimate shot.

This isn’t a deal-breaker within the grand scheme of issues, but it surely’s undoubtedly price being conscious of when you’re a shooter who wants sooner autofocus on your work. The system isn’t actually designed with a road photographer or motion shooter in thoughts however is as an alternative meant for extra thought-out, deliberate shoots in managed environments. I missed give attention to so many photographs simply making an attempt to {photograph} my canine whereas performing some testing with the system.

Pattern Pictures

What I Favored

  • Discreet, vintage-looking system (when you go away off all of the equipment)
  • Very responsive touchscreen
  • Cell app could be very simple to setup and use
  • Beautiful shade science and medium format picture high quality
  • Basic historic really feel
  • Extra equipment improve “usability”
  • Modular design makes utilizing with older methods simple and enjoyable
  • Not precisely low-cost, however nonetheless one of many extra reasonably priced modular Medium Format Programs in the marketplace

What I Didn’t Like

  • Extra equipment are costly
  • Very gradual and noisy autofocus
  • Weak battery Life
  • Video options can be found however very restricted
  • Lack of a “true” viewfinder makes capturing open air in vivid situations troublesome
  • Lacking conventional sizzling/chilly shoe mounts for equipment and triggers

For the Love of the Images, Not the Expertise

This technique is geared toward knowledgeable studio, wonderful artwork, and industrial photographer. The best buyer is one who’s trying to mix the distinctive look and capturing expertise with photographs that attain unbelievable high quality. If cash isn’t a difficulty, and also you need to flex a retro type together with your medium format digital system, then maybe the Hasselblad 907X and CFV 50C ought to be in your radar.

For many everybody else although, as a lot good because the digital camera provides it has so many different main pitfalls. It’s costly, gradual, the battery life is poor, and whereas its design is nice to be used in a managed surroundings like a studio, it’s not likely good for anything. It’s a bit irritating, to be sincere, and costly: every thing collectively with none lenses goes to value round $7,500. The digital camera physique retails for $6,400, the grip package is an extra $730, and the optical viewfinder provides on $500 more. Including lenses goes to rack that value up even increased.

What there’s to love right here is slowed down by different points that come very near souring the entire expertise.

Are There Alternate options?

There are a number of different medium format methods accessible for the same value together with the $5,750 X1D II 50C, the $4,499 Fujifilm GFX 50R, the $5,499 Fujifilm GFX 50S, after which some Section One XT & XF Medium format methods that vary in value from from $6,000-9,000. All of those methods give you a set of capabilities and lenses that’ll allow you to seize practically something you need to shoot. Every model can provide extra choices, and dearer medium format methods as effectively do you have to actually need to dive down that rabbit gap. Particularly, the X1D II solves a few of the points that plague the 907X by providing a devoted viewfinder and extra buttons, but it surely doesn’t repair the gradual autofocus or the battery life.

The underside line is, there are lots of methods on the market so that you can select from at very related costs. The choice on what to purchase boils all the way down to your private choice of design, shade science, and particular options accessible inside every system. One profit the Hasselblad system has going for it’s the skill to make use of older movie our bodies with the digital again, together with its huge number of lenses, which ought to make it a neater determination when you’ve got a few of these cameras in your package already.

Ought to You Purchase It?

Most likely not. The 907x is a fantastic-looking retro digital camera that’s undeniably enjoyable to shoot. Hasselblad ought to be counseled for the design right here, as medium format cameras hardly ever look this good. Moreover, when you already personal Hasselblad cameras and lenses, need to do extra with medium format methods, and need to do it in type, then sure, it may be really useful.

However there should not lots of people that match into that extraordinarily tight area of interest.

The colours and element of the uncooked information straight out of the digital camera are actually a few of the finest I’ve ever labored with and shot on up to now. However, to be truthful, whereas the colours will not be as good straight out of the digital camera, with correct lenses you may get simply as a lot element out of the equally priced Sony Alpha 1, get a greater total expertise out of any of the present Fujifilm GFX cameras, or save your self just a few thousand {dollars} and use the Nikon Z7 II.

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