There are some new numbers out that give us an idea of how the top brands in the camera industry did in 2019 in terms of DSLR and mirrorless camera shipments. Canon was still the market leader by far, Sony dominated mirrorless cameras, and Nikon was still trying to find traction with its Z series.
The Japanese newspaper Nikkei, the world’s largest financial newspaper by circulation, published an article this week about Sony’s first decade in the mirrorless market and current trends in the camera industry.
Found within the report is a breakdown of camera shipments by the big Japanese brands in 2019, which offers an interesting look at where things currently stand.
Of the 8.66 million interchangeable lens cameras shipped last year, here’s the number shipped out by each company:
Canon: 4.16 million
Nikon: 1.73 million
Sony: 1.66 million
Of those cameras, 3.94 million were mirrorless cameras, or about 46%. Here’s how many mirrorless cameras the top brands shipped:
Sony: 1.65 million
Canon already isn’t too far behind Sony in the mirrorless camera race, despite having only launched its full-frame mirrorless camera system in October 2018, and mirrorless cameras represented nearly 23% of Canon’s interchangeable-lens camera shipments last year.
Nikon, on the other hand, had its mirrorless cameras represent only 16% of its total interchangeable-lens camera shipments last year. While it (just barely) held onto the #2 spot in cameras overall ahead of Sony, it came in at #5 in mirrorless cameras behind even Olympus, which has been struggling so badly that it exited the camera business in June of this year by selling the business division to an investment firm.
It’ll be interesting to see what the 2020 numbers look like and whether Nikon is able to claw some market share from its rivals. The company’s camera division has been feeling pain as of late, and last November Nikon said the division needs to “generate enough profits to justify [its] existence.”