Nikon, Panasonic Absent from Japan’s Greatest Promoting Cameras of 2021

Top Selling Cameras in Japan in 2021

BCN+R, a big retailer and holder of one of many largest databases of digital gross sales in Japan, has published the highest ten cameras bought in 2021. Notably absent from the checklist are Nikon and Panasonic.

BCN+R commonly publishes pattern and gross sales studies throughout a number of electronics markets, together with cameras. Whereas it shouldn’t be taken because the end-all of Japanese gross sales studies, the corporate does command about 40% of the Japanese gross sales market which does make it a really strong indication of what merchandise are well-liked. For what it’s price, no such rating like this exists in america as no retailer or seller is prepared or in a position to share its gross sales knowledge publicly. So whereas it’s not one of the best knowledge, it’s among the solely knowledge that these occupied with trade traits are inclined to get.

And as famous by Imaging Resource, it’s vital to maintain a few issues in thoughts earlier than looking on the outcomes. First, the digital camera market in Japan is extraordinarily completely different from that of North America or Europe. Japanese gross sales commonly present smaller compact cameras are typically extraordinarily well-liked, whereas the bigger and extra “skilled” our bodies that promote effectively in america should not almost as wanted. Additionally of word is that BCN+R’s checklist contains a number of variations of the identical product by way of kits, standalone cameras, and even coloration choices. In consequence, these numbers could be skewed a bit.

Beneath are BCN+R’s top-selling cameras of 2021:

  • Sony A6400 Double Zoom Lens Equipment (Black)
  • Canon EOS Kiss M2 Double Zoom Equipment (White)
  • Canon EOS Kiss M Double Zoom Equipment (White)
  • Sony A6400 Double Zoom Lens Equipment (Silver)
  • Sony ZV-E10 Energy Zoom Lens Equipment (Black)
  • Canon EOS Kiss M2 Double Zoom Equipment (Black)
  • Canon EOS Kiss M Double Zoom Equipment (Black)
  • Fujifilm X-A5 Lens Equipment (Silver)
  • Olympus PEN E-PL10 EZ Double Zoom Equipment (White)
  • Fujifilm X-A5 Lens Equipment (Brown)

Clearly, the aforementioned repetition of merchandise is apparent right here. Sony and Canon each have merchandise that present up twice, which doubtlessly squeezes out the potential for the 2 digital camera corporations which might be notably absent right here: Nikon and Panasonic. Each corporations launched cameras that may have theoretically been well-liked in Japan final yr: Nikon launched the Zfc whereas Panasonic launched the GH5 II. Each corporations might be absent from this checklist for just a few causes.

First, each corporations might have been squeezed out as a result of two completely different colours supplied by their opponents. Nikokn and Panasonic may additionally have lacked the elements to create sufficient provide to make a dent available in the market. Lastly, it might simply be the plain reply: the cameras weren’t well-liked.

One different factor to notice is that not a single full-frame digital camera made it to the top-selling cameras in Japan checklist, which additional highlights the distinction within the japanese and western digital camera markets. That stated, Imaging Resource studies that the Sony A7 IV, Sony A7 III, and Canon EOS RP have all made the top-selling checklist of cameras from BCN+R final month, so it’s doable that the transition to full-frame is coming alongside in Japan, albeit slowly.

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