In a documented however little-known truth, Nikon was very near being as a substitute named “Nikorette.” The title was solely modified when executives have been afraid that the phrase sounded “weak.”
Capa Camera Web recently published an article (first noticed by Nikon Rumors) that particulars the historical past of Nikon’s title, and in it reveals that Nikon was tenatively known as “Nikorette” when the corporate was growing its first cameras.
The “NIKKOR” title is an abbreviation of the corporate title on the time (which was “Nikko” with the added “R” that was usually used on the finish of a reputation of a photographic lens). The primary official Nikkor product was the aerial digital camera lens Aero-NIKKOR made in 1933, and the naming construction of those lenses stays the identical to at the present time.
The corporate took the model title Nikon for its small-sized digital camera in 1946, in keeping with the corporate’s personal historical past. Nevertheless, the corporate itself was referred to as “Nippon Kogaku Kogyo” till 1988 when it was formally renamed the Nikon Company.
The corporate began manufacturing cameras after the Pacific Battle in 1946 the place, in keeping with Nikon’s official history website page, there was vital demand for Japanese-made cameras with orders reaching an estimated 170,000 items which Nippon Kogaku tried to finish as shortly as potential. From the start, this small-sized digital camera had been designed with the tentative title of “Nikorette,” based mostly on the abbreviation of Nippon Kogaku (“Nikko”) and including “ette” to point it’s “small-size.”
Nevertheless, the corporate determined that “Nikorette” was too weak-sounding of a product title, and after heavy assessment, it was agreed that “Nikon” could be the formal title. The title was based mostly on “Nikko,” including “N” on the finish merely to make it sound higher. Nikon confirms as a lot on its website.
Including the “N” to the “Nikko” abbreviation to create the Nikon title was initially supposed for the cameras themselves, giving them a extra “masculine” and spectacular tone versus the beforehand and tentatively named “Nikorette.” Ultimately, this 35mm rangefinder digital camera could be launched as Nikon, or the “Nikon I kind.” This led to the single-lens reflex digital camera most of us know and love, the Nikon F, launched in 1959, when the F-mount was formally adopted.
Some could be stunned to listen to that after many years of “Nikon” cameras, the corporate was not formally doing enterprise below that title till 1988. Much more intriguing is the thought that the digital camera model’s preliminary title could be so just like the anti-smoking nicotine gum, Nicorette. Had the corporate caught with the tentative title, it probably would have had an impact on how Nicorette gum was marketed, because the number of nicotine gum was developed in Sweden and launched in 1978.