OM Digital, the corporate that was spun off from Olympus early this 12 months by Japan Industrial Partners (JIP), is making its subsequent main step: rebranding the cameras it can produce as OM System and leaving the Olympus title behind.
OM System would be the new title of the corporate’s line of interchangeable lens cameras, lenses, compact digital cameras, audio merchandise, and binoculars and all Olympus imaging and audio merchandise shall be launched below this new model going ahead.
OM SYSTEM expresses our dedication to proceed to ship unparalleled experiences to our clients by our mission of all the time difficult conference and a philosophy of steady product improvement, which we have now adhered to because the institution of OM Digital Options. By our services and products, we hope to create thrilling experiences that carry pleasure and inspiration. Going ahead, we’ll try to be the model that clients will treasure for a very long time to return, devoting ourselves to craftsmanship that demonstrates a dedication and fulfills folks’s lives.
Dropping the Olympus title has all the time been anticipated, however OM Digital up to now had not been notably clear on how that course of would work. In February, OM Digital’s Chief Know-how Officer Setsuya Kataoka stated that the corporate didn’t need to abruptly change its title away from Olympus in a approach that can “trigger nervousness” to followers. That’s to say, it’d really feel bizarre to purchase an Olympus digital camera that doesn’t have the Olympus title. As OM Digital separates itself, followers might turn out to be confused by inconsistent branding.
It seems that the ten months which have handed since JIP purchased the think about and audio divisions of Olympus and OM Digital was formally shaped was seen to be sufficient time to keep away from that confusion.
Moreover, OM Digital says that it’s at present creating a brand new interchangeable lens digital camera inside the Micro 4 Thirds system that it says will embody the OM System as an idea. The corporate says that this interchangeable lens digital camera combines what it calls the industry-leading manufacturing capabilities with its “cutting-edge” applied sciences to create a digital camera that has considerably improved efficiency over what has existed up to now and can present “an unequalled photographic expertise.”
Of be aware, the corporate particularly notes that it plans to implement computational images expertise into this new digital camera, which would be the first time a standalone digital camera firm has devoted any concerted effort into the expertise that has allowed smartphones and their a lot smaller sensors to interchange level and shoots — and even full-size cameras — for the overwhelming majority of shoppers. OM Digital didn’t go into additional element on what precisely might be anticipated from this effort.
We wish OM System to be a companion for the adventures of each particular person. We hope that you’ll look to our Micro 4 Thirds system to carry images to the following degree.
Since JIP acquired the imaging division of Olympus, the corporate has not finished a lot publicly aside from make promises that it might ship new products that its followers would respect. One such promise was particular on timing and stated that new cameras and lenses would be coming this year. 2021 is rapidly coming to a detailed, so there’s not a lot time left for OM Digital to make good on that promise, however the announcement of a brand new system is actually an excellent signal and a step in the correct course.