Sigma to Present New Mirrorless DN Lens in ‘Sigma Stage’ Livestream

Sigma has announced that it will present a new lens in the DN series for mirrorless interchangeable-lens cameras on December 1, 2020. The lens is rumored to be a compact wide-angle for Sony E and Leica L-mount cameras. Sigma provided multiple ways to watch the live stream, which will be hosted by the company’s President …

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Nikon to Release Two New DSLRs, Several F-Mount Lenses in 2021: Report

Nikon Rumors is reporting that according to a recent internal Nikon presentation, the company plans to release two new DSLRs in 2021 along with “several” F-mount lenses, as the company won’t give up on the mirror quite yet. The report “confirms” that the lenses are coming next year, and also states – albeit absent of …

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How Sony’s Latest Industrial Sensor Might Have Applications in the Consumer Market

Sony recently published multiple promotional videos for its latest sensors aimed at the industrial space, and while it’s unlikely all of the features shown have consumer applications, some might find their way to consumer cameras. The four promotional videos featuring industrial sensors, as found by Sony Alpha Rumors, cover the latest developments in the industrial …

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NPPA Requests the CDC Include Photojournalists in Early COVID-19 Vaccine Phase

The National Press Photographers Association has submitted a request to the CDC that visual journalists be “expressly included” in the first phase of COVID-19 vaccinations which are planned to be first administered to essential workers. In a public release, The National Press Photographers Association (NPPA) – who claims to be the United States’ leading organization …

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Samsung Reportedly in Prime Position to Challenge Sony Sensor Dominance

Samsung Electronics is reportedly in a position to challenge Sony’s imaging sensor dominance. Sony had prioritized the supply of image sensors to Huawei, a strategy that has backfired; Samsung is apparently ready to take advantage. Sony commands more than half of the image sensor market, but because it focused its efforts on supplying Huawei, Samsung …

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Nikon in ‘Dire Straits’ as its Slump Is Particularly Untimely: Report

This past year has not been kind to any camera manufacturer, but Nikon is reportedly in “dire straits” as it had yet to financially recover from previous business decisions even before it was hit with the worst slump in camera sales in years thanks to the proliferation of COVID-19. According to Japanese publication Tokyo Keizai …

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ViewShaper Says its a Booking Service That Puts Pro Photographers First

While companies like Snappr, Boom, and Pretty Instant seem built to devalue photography by commoditizing it, ViewShaper claims its goal is to do the exact opposite with a system built specifically for pros along with a photographer-focused pricing structure. ViewShaper’s founder Benjamin Le Cam told PetaPixel that he believes these other companies raising millions of …

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Upcoming Adapter Brings Pentax K Glass to Sony E-Mount, AF Included

Earlier this year, Pentax released an 85mm f/1.4 full-frame lens that looked incredible despite its one flaw: it was for the Pentax mount. But MonsterAdapters might just eliminate that issue with its upcoming Pentax K to Sony E adapter. Pentax has not been quiet about its goal of sticking with DSLRs, but this adapter might …

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