Sony Once more Underestimates Demand, Delays Sony 50mm f/1.2 GM

Sony seems to have underestimated the demand for certainly one of its new merchandise once more, as the corporate has introduced a transport delay out of Japan because of quite a lot of orders that “enormously exceeded” expectations regardless of preliminary statements on the contrary.

As famous by PhotoRumors and printed on Sony’s official Japanese website, the corporate introduced that there’s a scarcity of provide for the brand new 50mm f/1.2 G-Grasp, stating that photographers could have to attend some time earlier than getting their arms on Sony’s newest and biggest portrait optic.

Thanks in your continued patronage of Sony merchandise.

The lens FE 50mm F1.2 GM “SEL50F12GM” for the digital single-lens digicam α [E-mount] launched on April 23, 2021 (Friday) has obtained orders that enormously exceeded our expectations, and is a product. It might take a while earlier than supply.

We’re at the moment making each effort to fulfill the wants of our prospects, so please await some time.

At the time of the lens’s announcement, PetaPixel particularly requested Sony if it believed that it might have sufficient provide to fulfill demand, as there have been a number of famous circumstances previously the place provide points have plagued availability. A Sony consultant assured PetaPixel that there aren’t any present challenges in manufacturing and that there needs to be sufficient items to fulfill demand.

That notice about challenges in manufacturing was seemingly referring to a manufacturing issue that caused a delay within the manufacturing of the 35mm f/1.4 lens. The corporate is just not reporting that as a difficulty this time, however it nonetheless seems Sony hasn’t fairly nailed down what market demand for its merchandise is, as that is changing into an everyday concern.

Evidently the 50mm f/1.2 G-Grasp falls into the identical class because the a7S III digicam did at launch, which additionally saw a delay due to demand that “greatly exceeded expectations.”

These three complete hiccups on provide comply with the 24mm f/1.4 G-Grasp launch which didn’t essentially see such a well-publicized delay however suffered from low inventory in shops for practically a yr after its announcement.

The scenario could also be significantly irritating for Sony followers who’ve been trying to improve to the newest first-party glass as the corporate continues to point out outstanding efficiency with every new launch. Particularly with the 50mm f/1.2, not solely is it a half cease quicker than the Zeiss Planar T* FE 50mm f/1.4 ZA, it’s basically the identical measurement and weight and is powered by Sony’s acclaimed autofocus system.

It’s unclear how lengthy the delay will final, but when Sony’s historical past of lens inventory is any indication, it may very well be months earlier than the lens is extensively obtainable.

Go to Source