Sony seems to have underestimated the demand for certainly one of its new merchandise once more, as the corporate has introduced a transport delay out of Japan resulting from various orders that “tremendously exceeded” expectations regardless of preliminary statements on the contrary.
As famous by PhotoRumors and printed on Sony’s official Japanese website, the corporate introduced that there’s a scarcity of provide for the brand new 50mm f/1.2 G-Grasp, stating that photographers might have to attend some time earlier than getting their palms on Sony’s newest and biggest portrait optic.
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The lens FE 50mm F1.2 GM “SEL50F12GM” for the digital single-lens digicam α [E-mount] launched on April 23, 2021 (Friday) has obtained orders that tremendously exceeded our expectations, and is a product. It might take a while earlier than supply.
We’re at present making each effort to satisfy the wants of our clients, so please look ahead to some time.
At the time of the lens’s announcement, PetaPixel particularly requested Sony if it believed that it could have sufficient provide to satisfy demand, as there have been a number of famous circumstances prior to now the place provide points have plagued availability. A Sony consultant assured PetaPixel that there are not any present challenges in manufacturing and that there needs to be sufficient models to satisfy demand.
That be aware about challenges in manufacturing was doubtless referring to a manufacturing issue that caused a delay within the manufacturing of the 35mm f/1.4 lens. The corporate is just not reporting that as a problem this time, however it nonetheless seems Sony hasn’t fairly nailed down what market demand for its merchandise is, as that is turning into a daily concern.
It appears that evidently the 50mm f/1.2 G-Grasp falls into the identical class because the a7S III digicam did at launch, which additionally saw a delay due to demand that “greatly exceeded expectations.”
These three complete hiccups on provide observe the 24mm f/1.4 G-Grasp launch which didn’t essentially see such a well-publicized delay however suffered from low inventory in shops for almost a yr after its announcement.
The scenario could also be significantly irritating for Sony followers who’ve been trying to improve to the newest first-party glass as the corporate continues to indicate exceptional efficiency with every new launch. Particularly with the 50mm f/1.2, not solely is it a half cease sooner than the Zeiss Planar T* FE 50mm f/1.4 ZA, it’s basically the identical dimension and weight and is powered by Sony’s acclaimed autofocus system.
It’s unclear how lengthy the delay will final, but when Sony’s historical past of lens inventory is any indication, it may very well be months earlier than the lens is broadly obtainable.