C+A Global, a model licensee of Eastman Kodak, has introduced the Kodak Reelz Film Digitizer, a brand new 8mm and Tremendous 8 movie digital converter that turns outdated movie strips into fashionable MP4 recordsdata.
Identical to was the case with the large inflatable yard projector display screen that was launched by C&A Advertising earlier this fall, this movie digitizer isn’t truly made by Eastman Kodak. As a substitute, it’s considered one of many licensed merchandise which can be utterly unaffiliated with the storied movie model aside from in title.
The Kodak model is much more segmented than most common customers doubtless know. The Eastman Kodak company, which continues to be primarily based in Rochester, New York, nonetheless produces movie, movie chemistry, and a few software program processing by itself, however has one other fully separate income stream: licensing its model title, which nonetheless instructions appreciable clout. Through licensing, the corporate has dramatically expanded the attain of its title into all the pieces from cell phones and flashlights to inkjet printers, digital cameras, instantaneous print cameras, and digital camera equipment.
C+A Global is one such purchaser of that license and has used it to market this movie digitizer (together with several other Kodak-branded products), which is much more on-brand as a product than a yard inflatable display screen. The Kodak Reelz is supplied with a number of completely different capabilities that the corporate says “improve” the person expertise.